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3 of the most common QR code mistakes, and how to avoid them
3 of the most common QR code mistakes, and how to avoid them

3 of the most common QR code mistakes, and how to avoid them

 
So you've read how they benefit direct mail, but how should they be used?
3 of the most common QR code mistakes, and how to avoid them
3 of the most common QR code mistakes, and how to avoid them
 

Using QR codes in Direct Mail - User Guide

  • Don't presume that everyone knows what a QR code is yet. Tell people what to use, what to do and the incentive for doing so. As with all marketing, you should provide a reason to act, and your readers need to see just what this is.
  • Don't be shy! Make your QR code stand out! Too many are far too small, and achieve nothing. People don't notice them, or, if they do, they won't scan. So make them user-friendly, at least one square inch.
  • Don't send your readers on a "wild goose chase"! Make sure your QR code leads people to your "mobile-friendly" page. Another common mistake is sending people to a full website. This works fine on a PC, but try reading and navigating it on a mobile.
 
3 of the most common QR code mistakes, and how to avoid them
 
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